(informal) sugar; sweetheart (as a term of endearment)

(informal) To market a product or service by means of purported market research.

The process where a product marketer falsely pretends to be a market researcher conducting a survey, when in reality they are simply trying to sell the product.

present participle of sug

Third-person singular simple present indicative form of sug

simple past tense and past participle of sug

(uncountable) Sucrose in the form of small crystals, obtained from sugar cane or sugar beet and used to sweeten food and drink. / (countable) A specific variety of sugar.

(minced oath) Used in place of shit!

(transitive) To add sugar to; to sweeten with sugar. / (transitive) To make (something unpleasant) seem less so.

An equal mixture of glucose and fructose formed by the enzymatic hydrolysis of sucrose; it is found in honey and some fruits, and also produced industrially.