An application developed by a business to market its brand.

simple past tense and past participle of freeze brand

(US) A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands.

plural of branding iron

plural of brand-name

Utterly new, as new as possible.

(marketing, Internet) A company's online brand personality, which is a summary of what users are saying online about the organization and its brands.

(advertising) A consumer's perception of a brand.

(advertising) the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.

(advertising) The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.