parlay

Shall we parlay the value of our products?

They believe that if [Roy] Harris can maintain his standing among the leading heavyweights, they can parlay this rating with Texas enthusiasm and oil money into enticing Floyd Patterson into coming down and defending his heavyweight title against Roy.

"That is droll. Listen yet one time. You are very spiritual. Can you make a honorable lady of Her?" / "Don't be so malicious," says Mr. Bucket. / "Or a haughty gentleman of Him?" cries Madamoiselle, referring to Sir Leicester with ineffable disdain. "Eh! O then regard him! The poor infant! Ha! ha! ha!" / "Come, come, why this is worse Parlaying than the other," says Mr. Bucket. "Come along!"