(marketing) A form of marketing in which focus is placed on influencers—individuals that have influence over potential buyers—rather than the target market as a whole.

market research

(marketing) printed materials to present business information, e.g. leaflets, folders, brochures, fliers, fact sheets, direct mail pieces.

(marketing) A communication strategy in which a previously prepared series of messages are sent to customers or prospects over time.

marketing by electronic means, especially the Internet

(business, marketing) Marketing that reaches customers by communications directly addressed to the customer. Methods of digital marketing include reaching potential customers, donors, patrons through placing live phone calls from an agent.

The marketing discipline focused on face-to-face interaction via trade shows, corporate meetings, and other events.

present participle of black-market

promotion of political ideas, actors, or policies through the adoption of marketing and advertising techniques; commonly used to gain public support during elections.

Synonym of multi-level marketing