the price at which something is offered for sale / the reduced price of something during a sale

(idiomatic) The cost of a thing is reasonable and represents good value.

present participle of price gouge

(business, economics) The act of or an instance of charging services or pricing goods at unreasonably high prices.

plural of price floor

The price set by a seller in an auction, below which the lot or item cannot be sold.

Aware of how much things cost and thus avoiding buying expensive items; looking for value for money.

plural of starting price

The opening price for an item at an auction. / (horse racing) The final odds on a horse when the race starts; also used to designate a system of fixed-odds betting using such prices. Abbreviation: SP.

plural of reserve price