(marketing) Synonym of bait and switch

mail directly sent to an individual for advertising

The advertising of one product or service within an advertisement ostensibly for something else.

The representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in media products when such representation is intended by the publisher to serve advertising and might mislead the public as to its nature.

plural of surreptitious advertisement

Synonym of personal ad

An instance of the practice described under surreptitious advertising.

(marketing) A type of surreptitious advertising that matches the form and function of the platform upon which it appears, often in the form of advertorials.

(Internet, advertising) An advertisement that takes the form of a window that appears automatically on a computer screen when certain websites are visited.

A sales and marketing practice whereby the seller shows two prices, a normal price and a lower special discounted price, in order to attract customers by the apparent saving, but where the "normal" price is in fact a fiction, the goods having never actually been sold and/or offered at that price.