English Dictionary

two-price advertising

名詞

不可算名詞

A sales and marketing practice whereby the seller shows two prices, a normal price and a lower special discounted price, in order to attract customers by the apparent saving, but where the "normal" price is in fact a fiction, the goods having never actually been sold and/or offered at that price.

日本語の意味

通常価格として架空の価格と、 discountedな割引価格の2つの価格を提示し、消費者にお得感を与える販売促進手法。ただし、通常価格は実際には設定されたことがなく、販売実績もない架空の金額である。

The consumer watchdog fined the retailer for two-price advertising after finding that the purported 'regular' price had never been used.

消費者監視団体は、いわゆる「通常価格」が実際には一度も適用されていないと判明したため、でっち上げの通常価格とより低い「特別価格」を並べて表示する二重価格表示を行っていたとして小売業者に罰金を科した。

意味（1）

A sales and marketing practice whereby the seller shows two prices, a normal price and a lower special discounted price, in order to attract customers by the apparent saving, but where the "normal" price is in fact a fiction, the goods having never actually been sold and/or offered at that price.

Comparison, or two-price, advertising is used when advertisers compare their current prices to previous or future prices.