English Dictionary

surreptitious advertising

名詞

集合名詞 不可算名詞

The representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in media products when such representation is intended by the publisher to serve advertising and might mislead the public as to its nature.

日本語の意味

メディア内で、商品、サービス、生産者や供給者の名称、商標、事業活動などを、広告目的で使用するものの、広告であることがはっきり伝わらず、一般消費者に誤解を与える可能性がある形態の宣伝。 / 広告主が自社の宣伝であると明示せず、ニュースやエンターテインメントの一部に偽装して情報を提供する、隠れた広告手法。

The documentary was criticized for surreptitious advertising of the sponsor's products, blurring the line between editorial content and paid promotion.

そのドキュメンタリーは、スポンサーの商品を宣伝する目的で出版社が意図的に仕込んだと見られるステルス広告があるとして批判され、編集内容と有料プロモーションの境界が曖昧になっていた。

意味（1）

The representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in media products when such representation is intended by the publisher to serve advertising and might mislead the public as to its nature.

I have not the slightest objection to any temper Mr. Allenmay show, but when he attributes a motive, and more than hints that I am abusing these columns by surreptitious advertising, I disdain to do further battle with him.