English Dictionary

market leader

名詞

A product that is chosen by more consumers than any of its competitors. / A company that manufactures or markets a market leader or that outsells all other similar businesses.

日本語の意味

競合他社よりも多くの消費者に選ばれる製品。 / 同様の製品や同業他社の中で、最も高い売り上げや市場シェアを誇る企業。

Despite fierce competition, our market leader continues to set the standard for quality and value.

激しい競争にもかかわらず、当社の市場で最も多くの消費者に選ばれている製品は、品質と価値の基準を示し続けています。

意味（1）

A product that is chosen by more consumers than any of its competitors.

The aim of the sophisticated type of own label is to present customers with a product which has at least as good a quality as the brand of the market leader.

意味（2）

A company that manufactures or markets a market leader or that outsells all other similar businesses.

The lesson is that when you are competing with a strong market leader you should not necessarily attack head on, but try to change the rules of the game: for example by approaching the customer from a new direction.

market leaders （ plural ）