(psychology) Reinforcement that occurs when you imitate the behavior of someone who has been reinforced for that behavior, as when avoiding hot water having seen another person burned by it.

The giving of encouragement to a person who exhibits a particular behaviour with the result that such behaviour is repeated.

The removal of a discouraging stimulus associated with a particular behaviour with the result that it is more likely to be repeated.

plural of primary reinforcement

plural of vicarious reinforcement