Third-person singular simple present indicative form of astroturf

plural of astroturf

Third-person singular simple present indicative form of Astroturf

A synthetic material used in sports grounds as a durable substitute for natural grass.

(originally US politics, now social media, marketing) The disguising of an orchestrated campaign as a "grass-roots" event – i.e., a spontaneous upwelling of public opinion.

Alternative spelling of AstroTurf

Alternative spelling of Astroturf

present participle of Astroturf

To cover with an artificial grass-like material. / (politics, usually lowercase) To fabricate an impression of political support for an agenda.

Of a group created by a larger organisation (especially a corporation or political party), but presenting itself as a grassroots organisation.