English Dictionary

astroturfing

名詞

不可算名詞

(originally US politics, now social media, marketing) The disguising of an orchestrated campaign as a "grass-roots" event – i.e., a spontaneous upwelling of public opinion.

日本語の意味

計画的に仕組まれたキャンペーンを、自然発生的な草の根運動のように偽装する行為。 / 組織的に演出された市民運動のふりをする、見せかけの草の根運動。

Many users suspected the viral trending topics were the result of astroturfing rather than genuine public interest.

多くのユーザーは、そのバイラルになったトピックが本当の市民の関心ではなく、作為的に仕組まれた草の根運動の結果だと疑っていました。

意味（1）

(originally US politics, now social media, marketing) The disguising of an orchestrated campaign as a "grass-roots" event – i.e., a spontaneous upwelling of public opinion.

An Astroturf campaign is a fake grassroots movement: it purports to be a spontaneous uprising of concerned citizens, but in reality it is founded and funded by elite interests. Some Astroturf campaigns have no grassroots component at all. Others catalyse and direct real mobilisations.