(advertising) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.

The chronological age of individuals of the same maturity as the person in question.

(colloquial, derogatory) A man who is used by a woman as a shoulder to cry on and then discarded.

An affair that involves emotional intimacy with a person other than one's partner, but no sexual intercourse.

plural of emotional tampon

plural of emotional affair

plural of appeal to emotion

plural of emotional cripple

Synonym of argumentum ad passiones

(psychology) The ability, capacity, or skill to perceive, assess, and manage the emotions of oneself, of others, and of groups.