By genericising famous brand names, the company risked losing its trademark protection and customer trust.

The company's marketing actually genericizes their trademark, causing customers to use it as a common noun.

The company is worried about genericizing their brand name through widespread casual use.

The librarian labeled the section with a generick descriptor that puzzled younger researchers.

When a company's marketing genericises a product name, competitors may start using it freely.

Over time, the brand genericised, and consumers began using its name to refer to the whole product category.

The critic argued that the novel's reliance on genericism made its characters feel hollow and interchangeable.

Consumers often misuse brand names, turning them into a genericised trademark over time.

Several once-famous brand names have become genericised trademarks, causing companies to lose exclusive rights.