The typographical apostrophe is an alternative form many designers choose when fine-tuning printed text.

She insisted on using a curly apostrophe in the headline to give the typeface a softer look.

The editor replaced every straight apostrophe in the manuscript with a typographic apostrophe to improve readability.

When typing code comments, she intentionally used a straight apostrophe to avoid smart quotes.

Writers sometimes use apologetic apostrophes to soften the tone of casual messages.

Writers often disagree about whether to correct greengrocer's apostrophes on shop signs.

The designer insisted on using a printer's apostrophe in the book's contractions to give the text a more polished, typographic look.

Many style guides argue that greengrocers' apostrophes are a charming but incorrect relic of informal signage.

Many early manuscripts used typewriter apostrophes instead of curly ones.

Editors warned the interns not to mis-apostrophize brand names in the copy.