English Dictionary

paradessence

名詞

(marketing) The quality of appealing to and promising to satisfy multiple contradictory desires.

日本語の意味

(マーケティング用語) 複数の相反する欲求に訴えかけ、これらを同時に満たすと約束する魅力や性質。 / (マーケティング用語) 異なる、あるいは矛盾した消費者の欲求を一体化して魅力的に提示する特性。

The new beverage's paradessence—promising both indulgence and health—helped it capture consumers torn between pleasure and wellness.

その新しい飲料は、贅沢さと健康という相反する欲求を同時に満たすかのように見せる魅力によって、快楽と健康の間で揺れる消費者を引きつけた。

意味（1）

(marketing) The quality of appealing to and promising to satisfy multiple contradictory desires.

The paradessence of coffee is stimulation and relaxation. Every successful ad campaign for coffee will promise both of those mutually exclusive states.“ Chas snaps his fingers in front of her face. ”That’s what consumer motivation is about, Ursula. Every product has this paradoxical essence. Two opposing desires that it can promise to satisfy simultaneously. The job of the marketer is to cultivate this schismatic core, this broken soul, at the center of every product.“

paradessences （ plural ）