brandalism

名詞

不可算名詞

The encroachment of ads, logos, and other types of corporate branding into public and traditionally non-commercial spaces, or the dissemination of corporate messages through methods or mediums not typically used for marketing purposes.

日本語の意味

公共空間や従来の非商業的空間に、企業の広告、ロゴ、その他のブランディング要素が侵入する現象 / 通常のマーケティング手法が用いられない方法や媒体を通じ、企業メッセージが拡散される現象

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The city's newest mural was a direct response to brandalism, reclaiming a billboard-lined avenue for art instead of advertisements.

市の新しい壁画は、公共空間への広告やロゴなど企業のブランディングの侵入への直接的な反応であり、広告で埋め尽くされた大通りを広告ではなく芸術のために取り戻した。

詳細

意味（1）

The encroachment of ads, logos, and other types of corporate branding into public and traditionally non-commercial spaces, or the dissemination of corporate messages through methods or mediums not typically used for marketing purposes.

But in what archaeologists describe as one of the most shameful instances of 'brandalism' seen in Britain, Channel 4 executives stand accused of defiling the oldest hill-chalk carving in Britain.

詳細

意味（2）

The deliberate defacement of corporate iconography, generally for purposes of protest, parody, or social commentary.

It is, effectively, the opposite of so-called brandalism which is where advertisers have no control over how, where and when their branded communication is sabotaged. For example, billboards in New York for Apple's iPod music player were defaced by one disgruntled customer with the words iPod's unreplaceable battery lasts only 18 months after he discovered it would cost more to buy a new battery than to purchase a new iPod.

詳細