English Dictionary

soft sell

名詞

A sales technique which is quietly persuasive and subtle, seeking to convince the buyer without being forceful.

日本語の意味

顧客に強引な印象を与えず、控えめに説得する販売手法 / 押し付けがましくなく、静かに購買意欲を高めるセールステクニック / 控えめなアプローチで、消費者に自然な流れで商品の魅力を伝える営業方法

Her approach at the trade show was a soft sell, focusing on product benefits rather than aggressive persuasion.

彼女の見本市でのアプローチは控えめな売り込みで、強引な説得ではなく商品の利点に焦点を当てていた。

意味（1）

A sales technique which is quietly persuasive and subtle, seeking to convince the buyer without being forceful.

The soft sell is based on images consumers may be able to project as a result of using a particular product. Ads that stress using a particular brand of toothpaste to give you sex appeal or drinking a certain type of beer to make you a “party animal” are soft-sell ads.