loss leader

英語（米国） (en-US) 英語（イギリス） (en-GB)

IPA（発音記号）

/ˈlɒs ˈliːdə(ɹ)/

名詞

(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.

日本語の意味

他の利益が見込める商品の販売を促進するために、原価以下または原価で販売される商品 / 低価格戦略の商品

英語の意味

(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.

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The supermarket introduced a loss leader on rotisserie chickens to bring shoppers into the store, hoping they'd buy higher-margin items.

そのスーパーは集客を狙い、他の商品で利益を得ることを見越してローストチキンを原価またはそれ以下で販売する目玉商品として導入した。

詳細

意味（1）

(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.

Sugar was a strategic product in the scheme; in part, because it was the chief source of ‘disturbance’ in the wholesale and retail trades owing to its use as what would now be called a ‘loss leader’, and, in part, because on the supply side the industry was dominated by one refiner behind a substantial tariff wall, thereby facilitating ‘stabilised’ pricing.

詳細

loss leaders （ plural ）