Retailers prepared exclusive coupons and flash sales to attract shoppers during the weekend spendathons.

The party was full of spendaholics who couldn't resist the sale.

After every paycheck, Jenna turns into a spendaholic, buying things she doesn't need.

Despite claiming to be frugal, Marcus is a big spender when it comes to vintage watches.

After the city's new mall opened, a weekend spendathon boosted local businesses more than anyone expected.

Before launching the program, the team tested the spendability of the new digital vouchers across multiple retailers.