A gradual decrease in effectiveness.

A hypothetical psychological effect through which people who live in close domestic proximity during the first few years of their lives become desensitized to later sexual attraction. It is one explanation for the incest taboo.

An electronic device that alters how a musical instrument or other audio source sounds.

The tendency of individuals to give high accuracy ratings to descriptions of their personality that are in fact vague and general enough to apply to a wide range of people.

The supposed tendency of warmer water to freeze more quickly than colder water.

The phenomenon whereby the greater the expectation placed upon people is, the better they perform.

(of a graph or a table) showing the relationship between the dose and the effect of some administered medication or chemical

(UK) A cultural change in the field of medicine sparked by the conviction of Harold Shipman for murdering his patients, and the formal recommendations from the subsequent Shipman Inquiry.

The finding that, faced with evidence that contradicts their beliefs, people can reject the evidence and believe even more strongly.

plural of backfire effect