Many companies are experimenting with brand avatars to create more engaging customer interactions.

The old rancher warned the novice not to accept any maverick brand as proof of ownership.

The marketing team analyzed social media to shape the company's brand avatar, ensuring it reflected customer sentiment and values.

Against all odds, she became a brand from the burning, forever grateful to the firefighters who pulled her from the rubble.

She drove her brand spanking new car to the coast to celebrate graduation.

I prefer off brands for everyday items because they save me money without sacrificing quality.

Many shoppers assume that name brands guarantee better quality, but that's not always true.

Many customers choose house brands to save money without sacrificing quality.

Many small retailers have begun launching ghost brands to target niche markets without damaging their primary image.

Many supermarkets have been expanding their own brands to offer cheaper alternatives.