plural of surreptitious advertisement

An instance of the practice described under surreptitious advertising.

The representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in media products when such representation is intended by the publisher to serve advertising and might mislead the public as to its nature.

(marketing) Synonym of bait and switch

Synonym of personal ad

(marketing) A type of surreptitious advertising that matches the form and function of the platform upon which it appears, often in the form of advertorials.

(advertising) Commercials designed to evoke strong sensory responses from the audience as opposed to pitching a rational sales message.

exaggerated advertising that attempts to deceive

plural of pop-up advertisement

(Internet, advertising) An advertisement that takes the form of a window that appears automatically on a computer screen when certain websites are visited.