An appeal for action. / (marketing) A device designed to prompt an immediate response or encourage an immediate sale.

(geography) The area within which a person moves, acts, and makes decisions about what they do

(sociology) A form of affirmative action that attempts to assist members of an underrepresented group without prejudicing the criteria of selection by merit.

Alternative form of double action

(firearms, primarily of revolvers) Requiring only a trigger pull to both cock and fire.

Alternative spelling of double action

(firearms) A trigger mechanism requiring a single pull to both cock and fire.

Full of action; dramatic and exciting.

(euphemistic, of a military serviceperson) Killed during military combat. / (of military equipment, resources, etc.) Destroyed during military combat.

(military, Britain, Canada) The positions or activity assumed by the crew of a warship immediately in advance of combat or other hostile action; general quarters; also, the signal given to indicate such imminent action.