in the pink

The sight of so many girls and women clamoring for that particular item, cash clenched in sweaty fists, buoyed the hope of manufacturers everywhere. Then again, maybe we were simply a nation literally “in the pink” with postwar prosperity[…]

I said to Daddy, 'Can you swim?' He said, 'You're not going, and that's that.' I asked him again, later on, when he was drinking his Horlicks, and he said they used to swim from one pier IN THE PINK - Laurie Graham.