A firm that has no choice over its price and must accept that of the general market.

A firm that has the ability to choose its desired selling point of their good or services, as they face a downward-sloping demand curve.

plural of full price

simple past tense and past participle of shadow price

(business) A price-setting strategy in which a new product or service is offered at the highest practical price (to capture consumer surplus or exploit a monopolistic position), and that price is then lowered over time.

(law) In antitrust law, collusion between competitors in order to raise prices, at the expense of the consumer.

Offered for sale at less than the normal price.

The minimum price of a good or service that would result in zero quantity being demanded.

(finance) The list price or sticker price of an item; the price without any discounts or incentives.

the price at which something is offered for sale / the reduced price of something during a sale