The startup is cobranding its app with a well-known retailer to expand its user base.

The company decided to cobrand its new line of travel mugs with a popular coffee chain to reach more customers.

Last summer, the heritage watchmaker and the streetwear label cobranded a special-edition timepiece that sold out within days.

The sculpture had a cobralike elegance, its sinuous neck and expanded hood carved with exquisite detail.

The cobraided Hopf algebra provided a rich source of invariants for knot theory.