The trademarker spent months preparing the application to protect the new logo.

Several once-famous brand names have become genericised trademarks, causing companies to lose exclusive rights.

When the small bakery refused to buy out the domain, a trademark troll filed a baseless infringement claim to force them to pay.

The startup's legal team prepared a detailed strategy to defend against trademark trolls seeking quick settlements.

When filing the patent, they listed the product's tradename alongside its chemical designation.

After the update, some in-game items became tradeable, allowing players to buy, sell, or exchange them freely.

The tradeability of the digital asset improved after it was listed on multiple exchanges.

Consumers often misuse brand names, turning them into a genericised trademark over time.

The blue logo with the ® next to it is a registered trademark owned by the company.

Before we launch, we plan to trademark the new logo to protect it internationally.