English Dictionary

butt-brush effect

名詞

不可算名詞

A loss of interest in buying a product in a crowded store if one is inadvertently touched from behind by another shopper passing by.

日本語の意味

混雑した店舗内で、他の客に背中をふと触れられることにより、該当商品の購買意欲が失われる現象。

Because other customers kept brushing past her in the narrow aisle, the butt-brush effect made her return the dress to the shelf.

他の客が狭い通路で彼女に何度もすれすれに触れたため、混雑した店で後ろから触れられることで購入意欲が失われるという現象が起こり、彼女はそのドレスを棚に戻した。

意味（1）

A loss of interest in buying a product in a crowded store if one is inadvertently touched from behind by another shopper passing by.

One of Underhill's main findings has to do with what he calls the “butt-brush effect”: touch someone, especially a woman, from behind, and she'll immediately move away from the merchandise and often leave the store.