English Dictionary

aided awareness

名詞

不可算名詞

(advertising) In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt.

日本語の意味

広告調査において、提示された候補リストから特定のブランドや商品の認知（識別）を行うこと

In our latest campaign study, aided awareness for the new detergent rose by 12 percentage points after the TV spot aired.

最新のキャンペーン調査では、テレビスポット放映後に新しい洗剤の提示によるブランド認知が12ポイント上昇しました。

意味（1）

(advertising) In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt.

Since respondents were asked specifically if they saw any of the company's ads in the aided awareness question, that score is higher than the one for unaided awareness.