Hallmark donated his archival letters to the university library, ensuring researchers could study his correspondence.

Seeing the couple exchange vows beneath the old oak felt like a Hallmark moment.

Family reunions often create Hallmark moments that everyone remembers for years.

I refuse to buy cards for every Hallmark holiday that corporations invent to boost their sales.

Many businesses release special products for a hallmark holiday, tapping into the season's sentimental appeal.

Tree-lighting ceremonies and cozy family dinners have become hallmark holidays in our town, marking the start of the festive season.

Many small businesses rely on Hallmark holidays to boost their sales every year.