English Dictionary

self-liquidator

名詞

(marketing) A special offer that covers the promoter's costs despite being presented as a discount.

日本語の意味

表向きは割引として表示されるが、実際にはその販売促進者の費用を補填するための特別なマーケティングオファー。

The company's new self-liquidator was marketed as a deep discount, but it was designed primarily to cover advertising costs while still appearing attractive.

その会社の新しい自己清算型オファーは大幅な割引として宣伝されたが、実際は魅力的に見せながら広告費を補うことが主な目的だった。

意味（1）

(marketing) A special offer that covers the promoter's costs despite being presented as a discount.

Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order.

self-liquidators （ plural ）