psychological pricing

英語（米国） (en-US) 英語（イギリス） (en-GB)

名詞

不可算名詞

(marketing) The setting of prices for goods and services in a way thought to have a psychological impact on the consumer. For example, an "odd price" that is slightly under a round number, such as $19.98, may be perceived as lower than it really is.

日本語の意味

消費者に心理的な影響を及ぼすと考えられる方法で、商品やサービスの価格を設定する手法。たとえば、価格が丸い数値よりわずかに低い「端数価格」を適用することで、実際よりも安く感じさせる効果を狙う。（マーケティングにおける概念）

英語の意味

(marketing) The setting of prices for goods and services in a way thought to have a psychological impact on the consumer. For example, an "odd price" that is slightly under a round number, such as $19.98, may be perceived as lower than it really is.

このボタンはなに？

Many retailers rely on psychological pricing to boost sales by making prices appear lower than they are.

多くの小売業者は、価格を実際より低く見せることで売上を伸ばすために、消費者心理に訴える価格設定を利用している。

詳細

意味（1）

(marketing) The setting of prices for goods and services in a way thought to have a psychological impact on the consumer. For example, an "odd price" that is slightly under a round number, such as $19.98, may be perceived as lower than it really is.