最終更新日：2025/12/05

Dictionary quizzes to help you remember vocabulary

(marketing) The setting of prices for goods and services in a way thought to have a psychological impact on the consumer. For example, an odd price that is slightly under a round number, such as $19.98, may be perceived as lower than it really is.

音声機能が動作しない場合はこちらをご確認ください

正解を見る

psychological pricing

編集履歴（0）

元となった辞書の項目

psychological pricing

名詞

不可算名詞

(marketing) The setting of prices for goods and services in a way thought to have a psychological impact on the consumer. For example, an "odd price" that is slightly under a round number, such as $19.98, may be perceived as lower than it really is.

日本語の意味

消費者に心理的な影響を及ぼすと考えられる方法で、商品やサービスの価格を設定する手法。たとえば、価格が丸い数値よりわずかに低い「端数価格」を適用することで、実際よりも安く感じさせる効果を狙う。（マーケティングにおける概念）