English Dictionary

mindshare

名詞

不可算名詞 通常 頻度副詞

The share (portion) of one's mind or headspace that has been garnered by a concept; the amount of attention or awareness that a concept gets in one's mind, especially in competition with the many other potential objects of attention, given the limits and opportunity cost of one's attention.

日本語の意味

ある概念が個人の心に占める注意力や認知の割合、つまり心の中でどれだけその概念にスペースや注目が割かれているかを示す。 / リソース（注意や意識）が限られている中で、その概念が占める心的領域や意識のシェア。 / 市場や社会において、特定のコンセプトやブランドが消費者や一般の人々の意識にどの程度浸透しているかを示す比率。

After the ad campaign, our product gained significant mindshare among young parents.

広告キャンペーンの後、私たちの商品は若い親たちの注目の中で大きな割合を占めるようになった。

意味（1）

The share (portion) of one's mind or headspace that has been garnered by a concept; the amount of attention or awareness that a concept gets in one's mind, especially in competition with the many other potential objects of attention, given the limits and opportunity cost of one's attention.

意味（2）

(often, most especially) A consumer's awareness of a particular brand or product compared to that of its rivals.

mindshares （ plural ）