English Dictionary

viral marketing

名詞

不可算名詞

(advertising and marketing) A technique aiming at reproducing "word of mouth", usually on the internet or by e-mail, for humorous, political or marketing purposes.

日本語の意味

インターネットや電子メールなどを利用して、口コミ（word of mouth）を意図的に模倣し、ユーモラス、政治的、またはマーケティングの目的で広める広告・マーケティング手法。

The startup used viral marketing to spread its eco-friendly product through humorous videos and social sharing.

そのスタートアップは、ユーモアのある動画とソーシャルシェアを通じて、口コミを活用したオンライン広告で環境に優しい製品を広めた。

意味（1）

(advertising and marketing) A technique aiming at reproducing "word of mouth", usually on the internet or by e-mail, for humorous, political or marketing purposes.

A famous example of viral marketing is the rapid spread of Hotmail as a free email service. Attached to each email was a short advertisement and Hotmail's URL, and customers spread the word about Hotmail simply by emailing their family and friends.