microtargeting

This has been called microtargeting. Microtargeting involves obtaining an extensive amount of information—much more than was possible before the use of high-speed computers and relatively cheap databases—about potential groups of voters. The leading Republican microtargeting firm is called TargetPoint Consulting, Inc. In the 2004 election cycle, this firm worked on three highly contested Senate races. In the 2006 election cycle, TargetPoint was active in more than two dozen […]