viral

viral DNA

viral infection

Still, the movie [Ralph Breaks the Internet] manages to locate some gentle satire in our culture's love-hate relationship with the internet. At one point, Ralph must attain a certain level of viral popularity, assisted by the BuzzFeed-esque content guru Yesss (Taraji P. Henson), and the movie is savvy about how accidental spikes in fame can turn into cynical algorithm manipulation.

The end game of that is the GoFundMe link posted beneath a viral tweet so they can pay for their health care. Being an influencer sounds fun until it’s ‘keep producing viral content to literally stay alive.’