present participle of white-label

simple past tense and past participle of white-label

Third-person singular simple present indicative form of white-label

present participle of white-label

simple past tense and past participle of white-label

(marketing) A rebranded product – a generically manufactured product, branded with the marketer's or retailer's trade dress.

(transitive) To sell (another manufacturer's product) in this manner.

Describing a non-branded product manufactured by one company and sold by another, especially by a supermarket as a basic or economic alternative to a branded product.