McLuhanism reshaped how scholars and the public perceived the cultural effects of new media.

The McLuhans debated how new media reshapes public perception over dinner.

McLuhan argued that the medium is the message, predicting how new technologies would reshape human communication.

Her lecture explored McLuhanian ideas about how television reshaped communal perception.

At the conference, the McLuhanites debated whether new media truly reshapes human perception.

As a committed McLuhanite, she argued that the medium was the message in every aspect of modern life.