The cultural consultants were hired to Thaify the museum displays so visitors would better understand local customs.

Thaification of the old neighborhood transformed its shops, menus, and festivals to reflect Thai traditions.

Thaifying the menu by adding local flavors made the restaurant more popular with Thai customers.

Thailanders lined the streets to celebrate the annual festival, waving flags and smiling at the tourists.

A Thailander at the market taught me how to choose ripe mangoes.