English Dictionary

on-brand

adj

(marketing) Serving the public image which a company seeks to associate with its product. / (idiomatic) Consistent with one's reputation, perhaps to a stereotypical degree.

The new logo design is on-brand and represents our company's values.

意味（1）

(marketing) Serving the public image which a company seeks to associate with its product.

The use of red and yellow is very on-brand for McDonald's.

意味（2）

(idiomatic) Consistent with one's reputation, perhaps to a stereotypical degree.

A Canadian who loves hockey? I guess that's pretty on-brand.