buy when it snows, sell when it goes

英語（米国） (en-US) 英語（イギリス） (en-GB)

ことわざ

カナダ英語 北部方言 アメリカ英語

(business, stock market, chiefly northern US and Canada) Stock market securities can be expected to increase in value to a greater degree in the cold winter months from November through April than in the warm months from May through October, and profit-minded investors should manage their portfolios accordingly.

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Many portfolio managers still live by the proverb buy when it snows, sell when it goes, increasing equity positions from November through April and trimming them from May through October.

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意味（1）

(business, stock market, chiefly northern US and Canada) Stock market securities can be expected to increase in value to a greater degree in the cold winter months from November through April than in the warm months from May through October, and profit-minded investors should manage their portfolios accordingly.

There is a phenomenon in stock market investment known as seasonality. In Canada we sometimes summarize it with the epithet Buy when it snows, sell when it goes.

詳細

buy when it snows （ canonical ）

sell when it goes （ canonical ）