English Dictionary

virtual consumption

名詞

不可算名詞

(advertising) The artificial memories created by experiential advertising.

日本語の意味

広告領域において、体験型広告によって作り出される、人工的な（仮想の）消費経験や記憶を指す概念

Companies now invest heavily in virtual consumption, using immersive brand experiences to implant lasting impressions in audiences.

企業は現在、没入型のブランド体験を通じて聴衆に強い印象を植え付けることで、体験型広告が生み出す人工的な記憶に多額の投資をしている。

意味（1）

(advertising) The artificial memories created by experiential advertising.

When we see someone eat a hamburger in a commercial, we store that experience as having happened in reality when, in reality, it was a case of virtual consumption.