The publication switched to slab serifs to give its headlines a bolder, more grounded look.

The designer chose a sans serif for the brand's logo to convey a clean, modern look.

She chose a sans serif typeface for the invitation.

During the conference, she presented a paper arguing that the Seriform languages constitute a distinct branch within the Altaic family.

The designer recommended a serifless font for the app's user interface to improve readability on small screens.