something that happens

Third-person singular simple present indicative form of eventize

The process of eventizing, turning something into an event or spectacle.

simple past tense and past participle of eventize

present participle of eventize

(transitive) To turn into an event or spectacle.

plural of event

Third-person singular simple present indicative form of event

(cosmology, astronomy) An occurrence which causes the end of the universe or which destroys the planet earth; a global cataclysm.

The marketing discipline focused on face-to-face interaction via trade shows, corporate meetings, and other events.