English Dictionary

positive transition

名詞

(advertising) One of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use.

日本語の意味

広告における四つの基本的なドラマ構成の１つで、物語が感情中立な状態から始まり、ブランド製品の使用シーンによって急激にポジティブな感情が引き起こされる劇的な転換を示すもの。

In the new commercial, the director employed a positive transition to create an enormous leap in delight when the protagonist first uses the product.

新しいコマーシャルでは、監督が主人公が製品を初めて使う場面で大きな喜びの高まりを生み出すために、高揚への転換を用いた。

意味（1）

(advertising) One of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use.

The SUV ad featuring an ordinary man walking away from his ordinary home on his way to work, and then feeling like a daredevil behind the wheel of his SUV, utilizes a positive transition.

意味（2）

(advertising) A narrative structure used in commercials known as “supporting actor-type” advertising.