I was starting to count chickens, but then I had always worked on the principle that it was good to talk oneself out of being tired, or pessimistic.

For the most part, however, the groom was physically absent or existed as a marginal figure within the pages of bridal magazines. Occasionally, he appeared humorously as the “Forgotten Man.” While he usually had his own section in magazines, it is clear that he was not expected to be the reader. Significantly, advertisers sought bridal business, not groomal business. In fact, men were a hindrance to consumption that had to be overcome.

For quotations using this term, see Citations:lickety.

All of us seem to need some totalistic relationships in our lives. But to decry the fact that we cannot have only such relationships is nonsense.