These include cut portions, reformed roasts, rolls, escallops, grillsteaks, burgers, turkey hams, nuggets, sausages, frankfurters, salamis, bolognas, and ready meals.

But it also remains that a TimberBiel sighting (that one’s all yours, gossip columnists!) is something that a wide swath of news organizations would be bound to pick up.

"Secondly, we have to find more cost-effective ways of electrifying. And we've had a real breakthrough in the last couple of years in terms of bridge clearances and immunisation, meaning we've been able to take hundreds of millions of pounds off the cost of electrification.

He began his career as an itinerant meat wagon driver who sold cut beef to farmers and working-class families along a regular route.