最終更新日:2022/12/24
His [David McClelland’s] theory is that we are first of all presented with cues in affective situations; for instance, sugar is put in the mouth and this produces pleasurable affect. This type of cue then becomes paired with an affective state in such a way that the cue will, as a result of association, come to ‘redintegrate’ the affective state first associated with it.
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His
[David
McClelland’s]
theory
is
that
we
are
first
of
all
presented
with
cues
in
affective
situations;
for
instance,
sugar
is
put
in
the
mouth
and
this
produces
pleasurable
affect.
This
type
of
cue
then
becomes
paired
with
an
affective
state
in
such
a
way
that
the
cue
will,
as
a
result
of
association,
come
to
‘redintegrate’
the
affective
state
first
associated
with
it.