最終更新日:2022/12/24

His [David McClelland’s] theory is that we are first of all presented with cues in affective situations; for instance, sugar is put in the mouth and this produces pleasurable affect. This type of cue then becomes paired with an affective state in such a way that the cue will, as a result of association, come to ‘redintegrate’ the affective state first associated with it.

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